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구글 애즈 & 마케팅 교육 안내

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직접 운영할 수 있는 역량 키우기
구글 애즈 & 마케팅 1:1 맞춤 교육

구글 애즈와 구글 마케팅의 필수 솔루션인 GA4, GTM, SEO를
과목으로 하는 실무형 1:1 맞춤 교육입니다

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구글 애즈를 직접 운영 중이면서 지금보다 더 효율적으로 활용하길 원하시는 분들을 위한 교육입니다. 이론과 개념보다는 현실적인 문제의 원인과 해법에 중점을 두고 실제 업무에 적용 할 수 있도록 구체적인 활용법을 가이드 합니다.

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맞춤 교육

미리 정해진 커리큘럼 없이 수강자가 필요로 하는 내용을 주제로 맞춤식 교육을 진행합니다

구글 광고 집행 과정에서 처하게 된 문제를 진단 하고 원인과 해결 방안을 안내 합니다. 교육 내용은 구체적이고 현실적인 업무 역량 강화에 기반을 둡니다. 

예를 들어 ‘타겟 CPA 입찰 전략에서 효율은 좋으나 예산을 소모하지 못 한다’라는 문제에 대해 효율을 유지하면서 예산을 소진하기 위해 취해야 할 조치 방법을 가이드 하게 됩니다. 또한 그 과정에서 타겟 CPA의 원리에 대한 이론적인 설명도 덧붙입니다.

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hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" html_attributes="W10=" max_width="250px" sticky_max_width="" align_medium="none" align_small="none" align="center" mask="" custom_mask="" mask_size="" mask_custom_size="" mask_position="" mask_custom_position="" mask_repeat="" style_type="" blur="" stylecolor="" hue="" saturation="" lightness="" alpha="" hover_type="none" magnify_full_img="" magnify_duration="120" scroll_height="100" scroll_speed="1" margin_top_medium="" margin_right_medium="" margin_bottom_medium="" margin_left_medium="" margin_top_small="" margin_right_small="" margin_bottom_small="" margin_left_small="" margin_top="" margin_right="" margin_bottom="" margin_left="" bordersize="" bordercolor="" borderradius="" z_index="" caption_style="off" caption_align_medium="none" caption_align_small="none" caption_align="none" caption_title="" caption_text="" caption_title_tag="2" 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1:1 교육

1인을 대상으로 집중적인 교육을 진행합니다.

수강자와 강의자가 빈번하게 질문과 답변을 주고받으면서 강도 높은 실습을 진행 해야 하므로 다수의 참여는 지양합니다. 1인의 수강자가 깊이있게 습득하는 것을 목표로 합니다. 

다수 인원이 참여할 경우 각각의 이해도, 숙련도가 다르기 때문에 주제가 일관되지 못 하고 한가지 사안에 집중 하지 못 하는 상황을 피하기 어렵습니다.

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실습 위주 교육

교육 내용을 즉시 적용할 실행 능력과 권한을 가진 수강자를 대상으로 합니다

수강자는 교육 기간 동안 가이드 되는 기법을 운영중인 계정에 직접 적용하며 실습 하게 되므로 경청에 그치는 교육보다 이해와 습득이 빠르고 정확합니다.

수강자는 강의자가 가이드 하는 내용을 계정에 바로 적용할 수 있을 정도의 사전 지식과 경험이 있는 유경험자여야 하고 의사결정의 이유로 지연이 생기지 않도록 권한이 부여된 관리자급이어야 합니다.

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구글 공식 파트너 마케톨로지

구글 애즈 & 마케팅 전문 기업

마케톨로지는 구글 애즈 및 구글 마케팅 대행 업무를 전문적으로 수행해 온 구글 공식 파트너사입니다.
지난 10여년간 축적해온 이론과 경험을 바탕으로 광고주들에 대한 교육 업무를 수행하고 있습니다.
1:1 맞춤 교육을 통해 직접 운영이 가능한 단계까지 기본 원리와 운영 기법을 가이드 합니다. 

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  • 구글 애즈(Google Ads) 최적화 – 캠페인, 타겟팅, 입찰전략, 광고, 키워드 연구 가이드
  • 구글 애널리틱스(GA4) 설정 – 이벤트 추적, 전환 설정, 잠재고객, 보고서 제작 가이드
  • 구글 태그 관리자(GTM) 활용 – 로그분석 & 광고 플랫폼 태그, 트리거, 변수 활용 가이드
  • 검색엔진 최적화(SEO) 개선 – 기술 & 콘텐츠 SEO, 키워드, 링크빌딩, 콘텐츠 생성 가이드

[/fusion_content_box][fusion_content_box title=”교육 일정 및 비용” backgroundcolor=”” hue=”” saturation=”” lightness=”” alpha=”” icon=”” iconflip=”” iconrotate=”” iconspin=”” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_id=”” image_max_width=”” link=”” linktext=”” link_target=”” animation_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

  • 일정 : 주 1회 2시간씩 4주간 진행(총 4회)
  • 비용 : 교육 상담 신청 후 제공 되는 견적서 참고

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  • 구글 Meet으로 강의자 또는 수강자의 모니터 화면 공유
    • (카메라나 마이크는 필요하지 않습니다. 오디오는 휴대폰으로 진행)
  • 수강자의 계정(구글 애즈, GA4, GTM 등)에서 문제 해결 또는 개선이 필요한 부분을 점검하고 해결책을 가이드 합니다
  • 수강자가 직접 개선 작업을 실행하고 강의자는 가이드만 진행합니다
    • 강의자가 직접 작업을 하며 수강자가 경청 하는 방식은 교육 효과가 떨어집니다
  • 1:1 교육 – 최대의 교육 효과를 위해 수강자는 1인으로 제한합니다 
    • 1:팀(다수 인원) 교육은 불가합니다
    • 주제가 분산 되는 것을 막고 실습 효과를 집중 시키기 위함입니다

[/fusion_content_box][fusion_content_box title=”교육 대상” backgroundcolor=”” hue=”” saturation=”” lightness=”” alpha=”” icon=”” iconflip=”” iconrotate=”” iconspin=”” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_id=”” image_max_width=”” link=”” linktext=”” link_target=”” animation_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

  • 실습 과정에서 교육 내용을 바로 적용할 수 있는 역량 보유자
    • 강의자의 가이드에 대해 수강자가 바로 적용 하면서 실습이 이뤄져야 교육 효과가 극대화 됩니다
    • 구글 애즈, GA4, GTM 계정 관리를 직접 수행해 본 관리자가 수강하는 것이 좋습니다
  • 쇼핑몰, 홍보 사이트의 대표이거나 권한이 있는 팀장급 마케터
    • 교육 중에 가이드 되는 업무의 수행 여부를 바로 결정할 수 있는 권한을 가진 인원이 수강 하는 것이 좋습니다

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FAQ(Frequently Asked Questions)

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아닙니다.
커리큘럼(교육과정)이나 교재가 따로 있진 않습니다.
수강자가 궁금해 하거나 업무에 필요한 내용을 주제로 하고 필요한 정보는 구글 공식 문서나 마케톨로지의 게시물을 참고 하게 됩니다.

[/fusion_toggle][fusion_toggle title=”구글 애즈 외에 다른 다른 광고 플랫폼 교육도 가능한가요?” open=”no” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”var(–awb-color8)” hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”var(–awb-color8)”]

아닙니다.
주로 구글 애즈와 구글에서 제공하는 마케팅 솔루션 중 구글 애널리틱스, 구글 태그 관리자,  SEO에 대해서 그리고 필요에 따라 구글 판매자 센터, 구글 마이 비즈니스, 루커스튜디어 정도만 교육을 진행합니다. 네이버, 페이스북, 크리테오 등 구글 외의 광고 플랫폼은 진행하지 않습니다.

[/fusion_toggle][fusion_toggle title=”구글 애즈를 사용해 본적이 없는데 수강이 가능할까요?” open=”no” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”var(–awb-color8)” hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”var(–awb-color8)”]

구글 애즈를 운영 해본 적이 없어도 수강은 가능 하나 계정이 없으면 수강이 불가 합니다.
교육의 소재로 사용하고 교육 내용을 바로 적용하며 실습 할 수 있도록 사용 가능한 계정이 있어야 합니다.

[/fusion_toggle][fusion_toggle title=”운영중인 사이트가 외국어이고 광고도 해외 대상인데 상관 없나요?” open=”no” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”var(–awb-color8)” hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”var(–awb-color8)”]

구글 애즈는 거의 대부분의 국가에서 서비스 중이므로 특정 몇몇 국가를 제외하고는 모두 노출이 가능하며 그에 대한 교육도 당연히 가능합니다.

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구글 태그 관리자를 이용하면 개발자가 아니어도 구글 애널리틱스를 전문적인 영역에서 활용할 수 있습니다.
html과 CSS의 기초 지식과 웹의 작동원리를 이해할 정도면 됩니다.

[/fusion_toggle][fusion_toggle title=”SEO 작업을 하려면 사내에 개발인력이 있어야 하나요?” open=”no” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”var(–awb-color8)” hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”var(–awb-color8)”]

구조화된 데이터를 구현하기 위해서는 JSON 을 다룰 수 있어야 하지만 그 외의 작업들(키워드 연구, 제목과 본문의 텍스트 수정, 주요 태그의 값 지정 등)은 개발 능력을 필요로 하지 않습니다. 검색엔진 최적화의 본질은 기술적인 면보다 키워드의 올바른 선정과 질 좋은 콘텐츠의 제작에 있습니다.

[/fusion_toggle][fusion_toggle title=”로그분석을 위해 GA4를 매우 전문적인 수준으로 활용하고 싶습니다” open=”no” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”var(–awb-color8)” hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”var(–awb-color8)”]

GA4의 이벤트 추적 설정이 정교하게 이뤄질 수록 보다 세부적인 보고서를 생성할 수 있고 전문적인 수준의 로그분석을 수행할 수 있게 됩니다.
이벤트 추적 구현을 가이드 하면서 GA4의 기본적인 작동 원리와 로그분석 기법을 설명할 것입니다. 이런 과정을 거치고 나면 GA4를 전문적으로 활용할 수 있게 될 것입니다.

[/fusion_toggle][fusion_toggle title=”콘텐츠 사이트가 아닌 온라인 쇼핑몰인데도 SEO 작업이 필요할까요?” open=”no” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”var(–awb-color8)” hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”var(–awb-color8)”]

쇼핑몰의 경우도 제품수가 많거나 유입 확보 차원의 콘텐츠를 제공 하는 경우 SEO가 충분한 성과를 이끌어 냅니다.
자연검색 유입의 목적이 아니라도 구글 애즈에서 계정의 품질에 영향을 미치게 되므로 SEO는 중점을 두고 관리 하는 것이 좋습니다.

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